CRAFT5 MIN READ
Write the empty state first
The screen most people see on day one is the one we design last. I've started with it on every project for two years, and it keeps changing the product.
#Home · Desktop 1440 × 900
Shipped with8 Clients · 10 Skills
OrrinFINTECH
Quayside ClinicsHEALTH
Holm & HearthCOMMERCE
Vale HutsTRAVEL
Kiln AudioHARDWARE
Tessel ArchitectsARCHITECTURE
FietsbankMOBILITY
Harbour LabsSAAS
OrrinFINTECH
Quayside ClinicsHEALTH
Holm & HearthCOMMERCE
Vale HutsTRAVEL
Kiln AudioHARDWARE
Tessel ArchitectsARCHITECTURE
FietsbankMOBILITY
Harbour LabsSAAS
Interaction design
Prototyping
Design systems
User research
Framer sites
Service design
Motion
Workshops
Accessibility
Design QA
Interaction design
Prototyping
Design systems
User research
Framer sites
Service design
Motion
Workshops
Accessibility
Design QA
Mara · dragging[03] ABOUT
I've spent nine years untangling the software people use at work, for 4.2M people a month: payroll, physio bookings, furniture and mountain huts.
I start where the problem happens: on the reception desk, in the pay run, at the trailhead. Then I design the fewest decisions that get someone from stuck to done, and I stay until it ships.
Before going independent I designed at Fietsbank and Harbour Labs. Today I lead design at Orrin and take one outside project at a time.
Based in
Rotterdam, NL
Working with
Teams of 5 to 5,000
Languages
English, Dutch, German
ResearchInteraction designPrototypingDesign systemsFramerWorkshops
More about me →[04] SELECTED WORK
Orrin Payroll · 2026
Orrin
Payroll for freelancers, rebuilt so a monthly pay run takes four minutes instead of an afternoon.
4 min
average pay run, down from 3 h
−38%
failed first payments
4.8
App Store rating, 11k reviews
FINTECHIOSDESIGN SYSTEM
Read the case study →# Orrin · Hero · 1920 × 1200
OrrinProductPricingStoriesGet started
Pay your freelancers in one tap.
Quayside Clinics · 2025
Quayside
A booking flow receptionists actually trust, cutting no-shows across four clinics.
−54%
missed appointments
3×
faster front-desk check-in
4.9
patient satisfaction score
HEALTHWEBSERVICE DESIGN
Read the case study →# Quayside · Hero · 1920 × 1200
QuaysideProductPricingStoriesGet started
Book, arrive, done.
Holm & Hearth · 2025
Holm & Hearth
A 'will it fit?' room-planner that cut furniture returns by a quarter.
−25%
returns from size mismatches
2.1×
add-to-cart on planned rooms
9
weeks from sketch to launch
COMMERCEWEB3D
Read the case study →# Holm & Hearth · Hero · 1920 × 1200
Holm & HearthProductPricingStoriesGet started
Plan the room before you buy it.
Vale Huts · 2026
Vale
Offline-first booking for mountain huts with one working bar of signal.
100%
bookings sync, even offline
6
languages shipped at launch
12
huts onboarded in month one
TRAVELIOSOFFLINE-FIRST
Read the case study →# Vale · Hero · 1920 × 1200
ValeProductPricingStoriesGet started
Book a hut with one bar of signal.
[05] IN NUMBERS
The file so far
UPDATED SEP 2026W01
9
designing software for teams of 5 to 5,000
H02
31
shipped to production, and still running
X03
4.2M
people use them every month
Y04
12
design systems built and documented
[06] SERVICES
Four ways to
work together
Most projects start with a research sprint and move right. Each frame is a separate engagement, so you can start anywhere.
Compare services →# Frame 01
(01)→
Product design
End-to-end design for web and mobile products, from the first sketch to the shipped screen. I work inside your team's rhythm, not beside it.
- UX and UI design
- Prototyping
- Usability testing
- Design QA
From €9,500 / month
FIXED
SCOPE
# Frame 02
(02)→
Websites
Marketing sites and launch pages that explain the product before anyone has to ask, built in Framer so your team can edit them.
- Art direction
- Copy structure
- Framer build
- SEO basics
From €12,000 / project
FIXED
SCOPE
# Frame 03
(03)→
Design systems
A written list of decisions first, then the components. Systems your team will actually use, documented where they work.
- Audit
- Tokens and components
- Documentation
- Team onboarding
From €18,000 / project
FIXED
SCOPE
# Frame 04
(04)→
Research sprints
Two weeks of watching real people use your product, then a short report with the three changes that matter most.
- Field visits
- Interviews
- Session recordings
- Priority report
€7,500 fixed
FIXED
SCOPE
[07] PROCESS
How a project runs
DiscoveryFull-stackAPI & DatabaseDeployment
Step 1 / 401WEEK 1
Discover
Understand the problem
02WEEK 1-2
Define
We define the scope, features, and technical approach, turning your ideas into a clear plan with measurable goals.
03WEEKS 2-6
Develop
Build frontend and backend
04WEEK 6+
Deliver
Launch, test, and optimize
[08] TESTIMONIALS
Kind words, kept verbatim
Collected from delivery calls and inbox threads. Ask me for an intro.
Start a project →AL
Ayu Lestari
Owner, wellness store
“Every sale update broke our old theme. Ilmantara rebuilt it clean, and our checkout hasn't glitched once since. Conversion went from 0.8% to 1.9% in two months.”
MK
Misa K.
Independent illustrator
“My old commission form got maybe three requests a month. The new page with the live avatar preview gets that in a week, and half the messages mention the demo.”
DP
Dimas Prasetyo
Founder, coffee subscription
“I gave him a messy spreadsheet of subscription rules on Monday. By Friday there was a staging link where I could pause, swap, and prorate everything myself.”
JW
Jonas Weber
Online retailer, Berlin
“I was nervous hiring six time zones away. Then the updates started landing every morning my time, with a video walkthrough. Never felt far.”
RD
Ratna Dewi
Boutique owner, Jakarta
“Fixed price with no surprises, the one thing every other developer got wrong. He replied on WhatsApp faster than my own team.”
AW
Andre Wijaya
Startup founder
“Only complaint: he's usually booked, so we waited three weeks to start. Worth it. The admin panel he built saves our ops team an hour a day.”
[09] PLAYGROUND
Things I make when
nobody's paying
Type experiments, motion studies and photos from the sketchbook. Drag anything around.
Open the playground
4Sunday project: a typeface made of bike parts.
Every button on this board is fake. Every idea is real.
Noor · note
clay-vases.jpg
#experiments
4B3BFF
FF5B24
C8F25A
Toggle, 4 states
Notifications
Dark mode
Autosave
Motion study: things that bounce should also squash.
window-plant.jpg
dragging · bounce
[10] JOURNAL
Notes from the file
Short essays on research, systems and the business of design. One a month, no newsletter pop-ups.
Read the journal
RESEARCH6 MIN READ
What receptionists taught me about booking flows
Four mornings on a clinic front desk taught me more than a month of interviews. People describe where it hurts, not what they need.
SYSTEMS7 MIN READ
A design system is a list of decisions
Components are the easy part. The hard part is agreeing what 'primary' means, and writing it down where people will find it.
[11] QUESTIONS
Before you ask
The questions I get in almost every first call. If yours isn't here, ask it in the form; I answer every one.
Ask something elseLayersFAQ
7 itemsDigital products and websites where a real workflow needs untangling: fintech, health, commerce, travel and internal tools. I work best with teams that can ship every week.